About

Altruistic is a brand for those who are passionate about an outdoor, adventurous lifestyle. However, it represents those who dedicate their time in the outdoors to helping others. Members of Mountain Rescue, RNLI, HM Coastguard, Lowland Rescue and Cave Rescue as well as other blue light services who are volunteers within in our communities.

With each purchase, Altruistic donates a percentage to your chosen rescue organisation. So, whether your passion is cruising the waves, climbing mountains or riding in the woods. Wear Altruistic knowing that should you need help, someone is coming to get you!

 ALTRUISTIC

“Having or showing an unselfish concern for the welfare of others”.